Flourish Shampoo


Gentle, lathering shampoo for thinning hair with a clean finish.

Reactivates Hair Follicles
Stimulates Regrowth

Product Information

How to Use
Use Flourish Shampoo every time you wash your hair, at least 2-3 days a week. Work a quarter-sized amount of shampoo into a lather between your palms. Apply to wet hair and massage into your scalp, starting at the nape of your neck, working the later through your ends. Rinse thoroughly.
Ingredient Highlights
Alpha Keratin 60ku CLINICAL® protein, Sodium Hyaluronate + Red Algae Extract: Provides lightweight hydration and a sheer “moisture shield” to thicken hair and keep the fibers supple.

Sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free. Vegan.
Good to Know
A hair regrowth regimen requires commitment and routine in order to see results. New hair growth is a natural process that occurs over 3-6 months.

Why we chose this...

Virtue Flourish Shampoo is powered by two groundbreaking keratin proteins. It gently removes scalp buildup, cleanses the hair, and clears debris from follicle openings, creating an environment for healthy hair growth. It has a a subtle fragrance that is a blend of essentials oil with aromatic herbs, bright citrus and clean flowers.
About Virtue
Virtue only makes products that deliver on what they promise. All of their products are developed by Virtue's Chief Science Advisor Dr. Luke Burnett and his team. Virtue's Flourish line is designed to deliver better hair growth products to women experiencing hair loss.
About Virtue

Common Questions

Who is Flourish Shampoo for?
Flourish Shampoo is for adult women of all ages and ethnicities who are experiencing hair thinning or loss due.
How does Flourish Shampoo work?
Our scalp is the starting point for every hair we grow, so Flourish starts there too. Flourish Shampoo cleanses, purifies, and enriches the scalp, which results in a fertile environment for new hair growth.
Should I wash my hair everyday with Flourish Shampoo?
Modern Age recommends that you wash your hair at least every 2-3 days. Feel free to wash more frequently if your hair requires it.
What is Flourish's Alpha Keratin 60KU CLINICAL ingredient?
Alpha Keratin 60ku CLINICAL® is a multi-patented protein blend that is nearly identical to the keratin that makes up nearly 90% of our hair, skin, and nails. It is a whole, unbroken functional native form of this protein.
Where is Flourish's Alpha Keratin 60KU CLINICAL derived from?
It is derived from human hair - Virtue uses ethically sourced, untreated hair acquired from reputable, vetted suppliers in the wig industry. All hair used by Virtue has been purchased at the will of the individual sellers; never donated.
Are Flourish products safe for color treated hair?
Yes, Flourish Shampoo is free of color-stripping sulfates and safe to use with color treated hair.